Wellpoint Blue Cross Stories of Real Health

As copywriter and strategist, I oversaw an increase in Wellpoint’s social subscribers by over 100,000 in just six months and helped to build and launch the company’s Real Health website.

To highlight Wellpoint’s new plans under the Affordable Care Act, we wanted to tell the stories of real people taking control of their healthcare via a docu-style video series, along with a dedicated site to find the best ACA plan.