Maserati Levante Launch

Maserati was launching their new Levante SUV. This being the first SUV ever made by the storied brand, we wanted to lean into their heritage to show how this will be no ordinary SUV.

Along with a launch manifesto, I created a series of out of home billboards designed to evoke both the Levante’s unique place in the SUV landscape as well as Maserati’s deep history.

Art Director: Chris Park