Northrop Grumman Rebrand
Northrop Grumman was looking to rebrand in 2020. As lead writer I wrote the new tagline, launch spot and accompanying content, while working with strategy to develop a new brand voice and tone.
People expect aerospace companies to be boring. In reality, this was a cutting edge company full of youthful, diverse people and ideas. All working to build the most advanced technology in the world. You might say they’re Defining Possible.
Prior to the rebrand, I had the chance to work on a spot like no other, combining my love of games and space:
We also had a little fun with holograms:
