Northrop Grumman Rebrand
People expect aerospace companies to be boring. In reality, this was a cutting edge company full of youthful, diverse people and ideas. All working to build the most advanced technology in the world.
As ACD, I wrote the new tagline, launch spot and accompanying 360 content, while working with strategy to develop a new brand voice.
Prior to the rebrand, I had the chance to work on a spot like no other, combining my love of games and space:
We also had a little fun with holograms:
